This is the lesson where the magic happens.
So far you’ve outlined everything you need in your course and should now have a great skeleton for building the body of course content.
Now, the great part about all this is you don’t have to get everything right or perfect to succeed. That’s because, after you create the course, we’re going to release it for free to your audience and then use their feedback to shape your course into the final product which you will sell.
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I know that might sound strange at this point... giving it away for free!?
But trust me it’s going to make sense when we talk about your beta program release in two lessons.
So let’s dig into what we’re going to cover in this lesson:
The road ahead is bright! If you’ve been following these lessons with me, step-by-step, then I just want to say that I’m proud of you and I know you can do this. Most people don’t make it this far and the fact that you’re here is a testimony of your resolve to make a difference in the world, to change your current situation and get paid well for doing what you love.
Today, we’re going to talk about creating a course outline.
This is honestly one of the most painful things to do. This was when I struggled with procrastination the most.
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When I built my first business fixedByVonnie.com I knew I would struggle with procrastination and perfectionism but I really wanted to build a blog. I was on...
Alright let's dig in!
So all this talk about starting your own business means nothing if you don’t actually carve out the time to do the work! What I’m going to do is give you the nuts and bolts tactics for significantly increasing your chances of outlining, building and releasing your online course. Your online course will become your flagship product and all your email campaigns and marketing efforts will drive traffic toward this end.
We’re going to start with some brass knuckles strategies for making sure your online course gets completed. Then in the next three lessons I’ll walk you through the blueprint for outlining, building, recording, uploading and releasing your online course. I’m taking three lessons to do this because I want to break down the entire process into easily digestible bite-sized chunks.
Yes! Okay so now we’re really making progress.
Over the last five posts you learned about:
You’re getting everything you need to build your online business! The next five posts are going to cover:
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Then from there we’re going to move into the sales phase where you’ll finally learn how to start making money from all your hard work.
Everything you need is coming over the next few weeks; however, you can also get instant access to the entire...
In the last lesson we talked about The Smart Way To Use Thank You Pages. We mentioned surveys but didn't fully develop the concepts and strategies.
Until now!
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Recently, I've been really digging into magic tricks. Particularly card magic tricks. After my son and I played a bunch of card games during our ski trip to Colorado I discovered a persistent curiosity into card tricks.
My day job is actually in CyberSecurity so I'm an analytical thinker and I'm always trying to figure out how an evil hacker would break things. I'm also always thinking about how things work in general.
But here's the catch: I didn't know how to play half the games I wanted to teach my son. So I went to Youtube and starting watching tutorials on playing War, Speed and Go Fish. This...
Let’s take a step back to recap our lead generation flow.
At this point you should have a domain name which points to a website. And a website with opt-in forms and a blog. And when someone submits their email address in your opt-in form your technology platform automatically sends them a lead magnet you created in Word, Canva or InDesign. The subscriber is then added to your email list, and at the same time, immediately redirected to a thank you page.
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Many years ago my wife and I went to one of the top restaurants in New York City for lunch. It was a super fancy french restaurant owned by the illustrious chef Éric Ripert. Since my wife and I are foodies we were ecstatic to go!
We somehow...
Today, we’re going to hit the road running and actually build a lead magnet.
I’m going to show you three tools to accomplish this (in increasing order of difficulty and cost):
The main thing to keep in mind here is that we the Lead Magnet to be simple.
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Don’t get bogged down in which tool to use or let your perfectionist spirit destroy your ability to serve your customers.
As we build your Lead Magnet, I want you to keep your eyes on the prize. (Remember what we went over in the last lesson):
Incidentally, if at any point you get stuck, just shoot me an email and we can schedule a Skype call or something so I can walk you through the process of building your Lead Magnet. I want to make sure you get great results, mainly so I can...
Yes!
So in the last lecture you learned about strategic blogging.
Earlier you learned about your email list and now we’re going to dig into your lead magnet.
Your lead magnet, also known as your welcome mat, ethical bribe, irresistible offer, freebie, whatever you want to call it, this is the thing that pushes the whole relationship process in motion.
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"Your lead magnet is the bridge your audience crosses from your blog to your email list."
And once they are on your email list they are in a position to become a paying customer.
Humans are reciprocal by nature.
If you keep giving someone something valuable for free, eventually you'll create an inequity; a gift imbalance that the recipient...
Yes, okay so we are making progress.
In the last five lectures you learned about:
And in prior lessons you learned about:
You have made a ton of progress!
At this point, we are actually one third of the way through your training so if you’ve made it this far (and have actually read the content from beginning to end) I just want to congratulate you for your hard work.
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You’ve come a long way and are better equipped...
Building your email list is the most fundamental component of building your online business. Every successful online business has a list of email subscribers.
Why?
Because your email list is an asset you control. Google can change their algorithms, Facebook can change some code but your list lives on and you own the relationship with your subscribers regardless of what trends and changes the internet goes through.
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This is very powerful.
In this guide you will learn how to build your email list, what to send your email list after you build it, how often you should email them and ultimately how to build a relationship with your list so they will know, like and trust you and buy your products when you launch to them!
So here's how...
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